Personal Data that is transferred to Distancematrix from the EEA and Switzerland falls into the following categories:
Category 1. Personal Data from Distancematrix customers' end users in the EEA and Switzerland that Distancematrix processes on behalf of its customers, such as: IP address, user agent, device identifiers such as: IDFA (Identifier For Advertisers iOS), Android ID, Google Advertiser ID (GAID), store platform, SDK version, anonymous User ID, timestamp Developer Key, application version, device model, manufacture, OS version, network status (WiFi/3G), post-install in-app events;
Category 2. Personal Data regarding personnel from Distancematrix customers in the EEA and Switzerland, such as name, title, postal or other physical address, e-mail address, telephone number;
Category 3. Personal Data from subscribers of our newsletters and requests submitted through website Contact Us form such as name and e-mail address;
Category 4. Personal Data from visitors or our website
https://distancematrix.ai, subscribers of our newsletters and requests submitted through Contact Us form such as IP addresses and other information collected passively through cookies, web-beacons and other tracking technologies.
We process Personal Data for the following purposes:
Category 1: to analyze the data regarding customer's mobile advertising campaigns and detect unsolicited fraudulent installs of customers' end users;
Category 2: for communications and maintenance of business relations with customers;
Category 3: to process individual requests and process individual newsletter subscriptions;
Category 4: to analyze trends and administer the website.
Distancematrix will only process Personal Data in ways that are compatible with the purpose that Distancematrix collected it for, or for purposes the individual later authorizes. Before we use your Personal Data for a purpose that is materially different than the purpose we collected it for or that you later authorized, we will provide you with the opportunity to opt out. Distancematrix maintains reasonable procedures to help ensure that Personal Data is reliable for its intended use, accurate, complete, and current.
We do not collect any sensitive Personal Data.