Geocoding converts addresses (like "1600 Amphitheatre Parkway, Mountain View, CA") into geographic coordinates (like latitude 37.423021 and longitude -122.083739) which can be used to place markers on a map. Reverse geocoding is the process of converting geographic coordinates into an address understandable for people.
This feature helps to optimize 966's business processes, especially when taking orders over the phone. the only thing that an operator needs to do is to enter the address once. The geocoding service converts it into coordinates. The system can directly send information to the Distance Matrix, calculate the distance from the kitchen to the client, and determine how long it will take to deliver the food.