Bing Distance Matrix API vs. API: Comparative Analysis

Digitalization and various APIs reshapes a lot of industries. So, to stay competitive and streamline operations, sharpening route planning in the fast-paced world of logistics and spatial analysis, you need to integrate a robust distance matrix API. Yet, choosing the right API can be a challenge with so many options available.

Let's take the Bing Distance Matrix API and the API, both of which offer unique benefits. Which one is the best? This article dives into the specifics of each, comparing features, costs, and real-world applications. Our goal? To guide you to the best choice for your company's needs.

Distance Matrix API: Definition and Application

What’s distance matrix API, and why do you need it at all? So, distance matrix APIs are powerful tools designed to optimize logistics, routing, and spatial analysis by offering precise data on distances and travel times between multiple locations. Essential for industries like delivery, transportation, and urban planning, they enable efficient routing with data-driven insights. Among these tools, the API and Bing Distance Matrix stand out for their capabilities. Let's delve into the specifics of each to understand their unique offerings.

Overview of API and Bing Distance Matrix API: Features and Integration API 

The API is engineered to enhance routing and logistical operations with its suite of advanced features:

  • Stands out for its capability to process vast matrices of up to 5000x5000 elements, which makes it an ideal choice for handling complex, large-scale routing calculations with ease. 
  • Supports diverse traffic modes, including driving, walking, bicycling, and various public transit options (bus, subway, train, tram, rail), ensuring comprehensive solutions across transportation scenarios. 
  • Offers JSON formatted responses, optimizing for speed and integration efficiency in contemporary web environments.
  • Provides a real-time traffic data integration, which dynamically adjusts routes in response to current road conditions, a boon for industries where time is of the essence. 
  • Offers extensive geographical coverage that caters to global operational needs, from urban planning to international logistics.
  • Shines in its integration capabilities, seamlessly fitting into a range of applications and services across sectors like delivery, fleet management, and travel planning, thanks to its customizable solutions tailored to specific industry requirements.

Bing Distance Matrix API

On the flip side, the Bing Distance Matrix API, a robust offering from Microsoft, facilitates efficient travel time and distance calculations for up to 50x50 elements per request. While smaller than's maximum, it's sufficient for many medium-scale applications, supporting driving, walking, and transit traffic modes. Bing's API provides responses in both JSON and XML formats, granting developers flexibility in data handling and application integration.

One of Bing's notable strengths is its seamless integration with Bing Maps, enriching applications with a wide array of mapping tools and detailed geographical insights. Although it does not specify the provision of real-time traffic data as, Bing's API benefits from Microsoft's comprehensive mapping resources, offering reliable data for logistics, travel planning, and more. It serves a broad spectrum of industries, from retail and hospitality to transportation, underscoring its utility in enterprise-focused solutions and operational optimization. API and Bing Distance Matrix API Pricing Comparison

In comparing the pricing and support services of API and Bing Distance Matrix API, it's crucial to consider how each caters to different business needs through their pricing structures and the level of customer support provided. Let’s check. API Pricing and Support distinguishes itself with a transparent, flexible pricing model designed to suit a wide range of application needs, from startups to large enterprises. The platform offers two main plans:

  • Free Plan: Perfect for developers and small projects, this plan includes 1,000 free elements per month, providing a risk-free opportunity to test and integrate the API.
  • Growth Plan: Tailored for more extensive use, this pay-as-you-go plan starts with a $50 one-time bonus for new users, charging $2 per 1,000 elements for the first 100,000 elements. The rate decreases for higher volumes, dropping to $1.6 per 1,000 elements for the next 200,000, $1.25 for up to 500,000 elements, and even more competitive rates for larger volumes upon request.

This plan includes unlimited usage of elements, access to all features (including various traffic modes and real-time data), and support for an unlimited number of apps (tokens).

One of the standout advantages of is its commitment to customer support, offering live assistance to help users navigate integration challenges, optimize API usage, and troubleshoot any issues, ensuring a smooth and efficient experience.

Bing Distance Matrix API Pricing Structure

The Bing Distance Matrix API, as part of Microsoft's suite of cloud services, integrates its pricing into the broader Azure Maps service model. While specific pricing details are subject to change and users are encouraged to consult the official Azure pricing page, the Bing Distance Matrix generally operates on a tiered pricing model. This model is designed to accommodate a range of use cases, from small applications to large-scale enterprise solutions, with costs scaling based on the volume of transactions.

Bing's pricing structure typically includes:

  • A base rate for a set number of transactions (e.g., per 1,000 transactions), with the price varying depending on the total number of transactions within a billing period.
  • Potential access to a free tier, offering a limited number of transactions at no cost, suitable for testing and small-scale applications.

Bing Distance Matrix API's integration into the Azure ecosystem means that users benefit from seamless integration with other Azure services, though the level of dedicated support specifically for the Distance Matrix API may vary. Customers might need to rely on general Azure support channels, which can provide assistance with a wide range of issues but may not offer the specialized, API-focused support available from

Bing Maps Distance Matrix API Example: Solution in Action

Knowing all the features and advantages of the both API and Bing Maps Distance Matrix API, it’s high time to learn how you can apply it for your business. So, to give you some thoughts on how to use all the power and abilities of distance matrix APIs, let’s check them in action by reading real-world case studies. API in Action API has empowered several projects across different sectors by providing precise, real-time distance and duration calculations, demonstrating its versatility and ease of integration. Here are some examples worth your attention:

  1. VTrack: This innovative project at VIT-AP (Vellore Institute of Technology, Andhra Pradesh) in India leverages API to solve bus tracking challenges within the campus. By offering real-time updates on bus locations and estimated arrival times, VTrack significantly enhances the daily commute for students, ensuring they can reach their boarding points on time and plan their schedules more efficiently.
  2. Turnn: Aimed at revolutionizing personal trip planning, Turnn integrates API to fetch real-time data on various transportation routes, travel times, and fair prices. This integration allows Turnn to present a wide range of transportation options to users, from public transit to walking paths, helping them find the most efficient routes and avoid traffic congestion. The comprehensive data provided by API ensures that travelers can make informed decisions about their journeys. Read more about Turnn's success story.
  3. Lunch24: As a leading food delivery service in Poland, Lunch24 utilized API to enhance its delivery efficiency. The implementation led to a significant reduction in the cost of calculating distances for delivery routes, with savings up to five times compared to previous solutions. This optimization has not only improved the speed of deliveries, but also increased customer satisfaction by ensuring timely arrivals. Discover how Lunch24 achieved these improvements.

These cases exemplify the API's ability to adapt to diverse requirements, showcasing its impact on streamlining operations and improving service quality across industries.

Bing Maps Distance Matrix API Example

The Bing Maps Distance Matrix API played a pivotal role in a commute analysis project undertaken by the Real Estate and Facilities (RE&F) team of a Microsoft subsidiary. The challenge was to find the best office location for consolidating operations by analyzing commute times from multiple potential sites within a metro area.

By leveraging the API, the RE&F team accurately calculated commute times from employees' residences to each proposed location, offering valuable insights to determine the most accessible site for the majority of their staff.

This efficient use of the Bing Maps Distance Matrix API enabled the team to select a location with the optimal commute time, showcasing the API's effectiveness in providing data-driven solutions for corporate logistics and urban planning.

Side-by-side Comparison of Bing Maps Distance Matrix vs. API

When comparing Bing Maps Distance Matrix and APIs, it's essential to evaluate them across several dimensions to determine which best suits your project's needs. Below is a comparative analysis focusing on key features, pricing, user experience, support, and limitations.

Feature Bing Maps Distance Matrix API API
Key Features Comprehensive travel time and distance calculations
  • Real-time routing adjustments based on traffic conditions;
  • Duration and duration in traffic;
  • Departure and arrival time;
  • Distance in traffic mode;
  • Any languages
Traffic Modes Supported Driving, walking, transit Driving, walking, bicycling, public transport
Response Formats JSON, XML JSON
Real-time Traffic updates Not available Available, including traffic information for all supported modes
Geographical Coverage Global, with specific focus on major markets Global, with extensive coverage including complex or remote areas
Integration Direct integration with Bing Maps and other Microsoft services Easy integration with various platforms, offering custom solutions
Pricing Based on the number of requests, with different tiers for various accounts Pay-as-you-go with a $50 bonus for new paid users, tiered pricing for volume
Free Tier Limited free requests available 1,000 elements per month free under the Free Plan
Support Standard Microsoft support for enterprise accounts Live support and personalized assistance for all users
  • Synchronous: 2,500 (Basic) to 10,000 (Enterprise) origins-destinations pairs for driving, 650 for walking/transit.
  • Asynchronous (driving with start time): 2,500 to 40,000 pairs.
  • No XML response format
  • Free plan limited to 1,000 elements per month.


After delving into the outstanding features of both the Bing Maps Distance Matrix API and the API, it's clear that each brings unique benefits to the table.

Bing Distance Matrix API shines with its seamless integration into the Microsoft ecosystem, an ideal choice for users deeply invested in Microsoft services. Its strength lies in offering established, enterprise-level solutions that fit easily into existing workflows.

Conversely, is characterized by its adaptability, real-time updates, broad geographic coverage, and exceptional customer support. This flexibility makes it highly appealing to a wide range of customers, from emerging startups to established enterprises seeking customized solutions.

When making your choice, weigh your project's requirements against what each API offers. But for those who value customization, real-time accuracy, and customer-centric support, is a truly compelling option. For further insight or to explore how can enhance your project, our team is ready to assist, so just get in touch with us.

Ready to Elevate Your Routing and Logistics with the Right Distance Matrix API?